PRESS RELEASE
THE GIANT KISS OFF BEGINS
They’re calling it the “little cosmetic company that
could” and it’s marching rapidly into women’s
makeup bags across America and Canada. Armed with LipSense‚,
a revolutionary formula of long-lasting lip color, SeneGence International‘
of Newport Beach, California, is kissing off the big guns of the
cosmetic industry by delivering more than just lip service to
the small but mighty army of women who now use and distribute
its patented and powerful secret weapon.
Formidable opponents sporting the armored labels of Maybelline,
Revlon, Cover Girl and Max Factor most challengers off the field
before the games begin. But, LipSense® remains undaunted while
moving ahead of the opposition. Those “lipstick wars”
officially started when CBS affiliated station WKRG in Mobile,
Alabama vied long lasting lipsticks from major companies against
LipSense® in comparison clash. The competition included eating
an apple, drinking from a glass, kissing a cheek and the all dreaded,
blotting of lips onto a white napkin. Every other product had
color transference leaving a stained battlefield of magenta mouth
prints -----LipSense® left nothing but applause.
LipSense® is the first star product of a young emerging cosmetic
company, SeneGence International. Now three years old with an
independent sales team of thousands of distributors nationwide
and growing, with un-heard-of sales increases as high as 400%
over a 12 month period. And LipSense® is just the beginning.
SeneGence holds the exclusive worldwide distribution rights to
the revolutionary patented formula and technology that also creates
other cosmetics with the same color stay quality. Like LipSense®,
these cosmetics do not smear, kiss off or rub off on anything
until taken off with a special remover. LipSense® is so popular
that it was also recently featured on the hit ABC show, The View.
The female hosts of the show, including Barbara Walters, wore
the product on air and were amazed that the color did not rub
or smear off on their coffee cups or when they shared comedic
on camera kisses. They noted that one of the benefits to older
women is that the product does not feather or bleed into lines
that form around the lips as women age.
The tenacious woman who launched SeneGence International™,
by snapping up international rights to this long lasting cosmetic
technology, is Founder and President Joni Rogers. A former top
independent cosmetic distributor for more than a decade, Rogers
always had the vision to start her own company and went looking
for unique products with cutting edge technology. She found it
one day when fate brought her in contact with the formulator.
The two hit it off, and soon she was waging the war sporting a
compact and an applicator freshly moistened with the coveted concoction.
But even a strong sales background didn’t prepare Rogers
for what came next. “To say our product sells like wildfire
is an understatement. When women try this product, they want it,
and they want it now! There isn’t a problem keeping this
product on,” she says. “But keeping it in stock is
another story.” As impressive as the merchandise may be,
an even better opportunity comes from being able to distribute
it. “We not only have a revolutionary product, but we have
a revolutionary business opportunity as well. Women, or men for
that matter, can launch their own business with SeneGence International™
products and create freedom, flexibility, and unlimited income
in a very short period of time.” states Rogers.
Just ask independent distributor, Carol Douglas, who left a management
position at a law firm after making it big with LipSense®.
“For 23 years I worked long stressful hours for a so-so
income. Now after 22 months, I am having the time of my life while
making more money then I ever imagined I could,” said the
mother of three from Cleveland, Ohio. Douglas, who today enjoys
a staggering high six-figure income, finds herself repeating a
phrase often used by fellow distributors with similar rags-to-riches
stories. “This stuff sells itself,” she says.
Unlike most direct sales companies, SeneGence International allows
its distributors to place their lines in retail outlets like hair
salons, spas, beauty supply stores and the like. “Why limit
where our distributors can sell?” states Robin Voss, Vice
President of Sales and Marketing for the company. “And with
the addition of our eye products and skin care, along with an
incredible foundation containing the same long lasting technology
as LipSense®, we offer a remarkable business opportunity.”
The company also plans very aggressive, nontraditional marketing
approaches that have not been used in direct sales before. One
such example is a long form commercial that is currently in pre-production,
which upon completion will air around the country. The intent
is to drive new customers directly back the army of loyal independent
distributors. The company additionally hosts an interactive web
site, www.senegence.com, which shows the complete product line
that is currently available along with general company information
in a state of the art presentation.
Rogers states, “We not only have an innovative product that
is dramatically changing the way women color their lips, but because
of it, we are also dramatically changing lives by teaching distributors
how to be independent business people. Our number one distributor,
along with her personal downline, retailed almost 6 million dollars
worth of product last year, a clear illustration that with a quality
product line coupled with a little hard work, anyone can achieve
financial freedom with our company.” The other cosmetic
giants may be ahead of SeneGence International™ in advertising
and promotion, but LipSense™ enjoys the best type of advertising--------the
kind that comes from “word of mouth” circulated from
happy lips. The “little cosmetic company that could”
may just end up being the modern day David in the Goliath tale
of cosmetics. END
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